FORMATION OF COMPETITIVE STRATEGY OF THE ENTERPRISE IN THE CONDITIONS OF GLOBAL WORLD INSTABILITY

The article considers the existing competitive strategies in the context of global instability, defines the definition of competitive strategy, identifies the factors of competitive strategy formation, including in the context of new challenges and considers the models of behavior of economic entities in the formation of competitive strategies in the context of changes in the external environment. Conditions of new regionalization, new challenges associated with many factors of global instability (including the consequences of the pandemic, political situations in different countries and other factors) have a significant impact on the formation of competitive strategy of each enterprise and require in-depth theoretical understanding of this topic.

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